The Brief

 

Maintaining a cohesive brand identity across a diverse UK estate - from Newcastle to Hove - requires more than just a designer; it requires a technical lead who understands the friction of retail refurbishment in high-footfall environments.

 

The Rame Solution

 

Since 2015, Rame has acted as a key architectural partner for EE’s national rebranding and refurbishment programme. We manage the complex internal layouts, store planning, and franchise branding alterations that keep the UK’s largest mobile network looking modern and operational. We bridge the gap between global brand guidelines and the practical realities of local site constraints.